The economic conditions cause us all to reflect about
how we approach our businesses.
Remember, your competitors are also feeling the same
squeeze and are distracted. Markets that seemed
impossible to penetrate during strong economies
present opportunities as competitors curtail efforts.
This may produce a strong entry opportunity
that can take hold when markets turn upward.
The key is to be poised to take advantage of it.
If you can execute a focused strategy quickly while
your competitors are consumed by organisational
changes, loss of staff and sales, you can
achieve the upper hand.